The Importance of Marketing

To be in step with the market you need to do your research. The way to do this is to review other listings, prices, and how long properties are on the market. This gives you a good feel for the market and its strengths and weaknesses.

By doing your own research you can avoid the hearsay of others who see people flocking to an open inspection and forming wrong opinions. Don’t make the mistake of selling based on what you think your property is worth or what you want it to be worth. Instead, go by the market.

By finding the right price you will at the same time find the right buyers. It makes no sense to overprice, because you’ll only disappoint viewers and lose valuable time. In the end you could end up selling for less than what you could have sold for in the beginning with the right price in the first place.

With the importance of presentation you might even consider hiring a stylist, someone who specialises in preparing properties for sale. They can assist you with refurnishing, landscape gardening, renovations and de-cluttering. All very important aspects of getting the most of your sale.

Another approach to presentation is to attack the 5 senses—sight (visual presentation), sound, smell, touch and taste. An example might mean having an immaculate and spacious feel with plenty of light, some floral arrangements, cookies in the oven and soft furnishings.

If you have a question about real estate, or would like assistance in locating a property, feel free to phone me, Noel Thompson Principal Professionals Logan Lifestyles at either Browns Plains 3800 4000, Marsden 3200 4495, Springwood 3808 5544 or Waterford 3299 7733.

Sellers Need to be Attentive to the Market

In a tougher selling environment, it doesn’t pay to be overly optimistic when setting a sales price. Someone with a home worth $450,000-500,000 should not let themselves be talked into setting a price of $600,000 on their property. This can only lead to disillusionment and a loss of money.

Not only will you be paying additional advertising costs as well as extra payments on your mortgage, but you will also usually find that you will have to lower your price further than the $450,000-$500,000 mark, because buyers will assume something is wrong with the listing. Plus, the market may have moved south since you first listed.

One thing for sure, it’s best to listen to your chosen agent and to trust their judgment regarding what the market is willing to pay. If you don’t trust your agent, then find someone else, but if you do, then follow his or her advice.

If your agent advises you that an offer is a good one, then take it. Remember, too, if two similar offers come in at the same time, then chances are that’s where the market is.

Fortunately, because the whole market is soft, you have the luxury of taking your time buying and can expect a similar discount when purchasing. So, in the end, you break even.

It’s also best to first sell your own home before purchasing another to avoid expensive bridge financing.

If you have a question about real estate, or would like assistance in locating a property, feel free to phone me, Noel Thompson Principal Professionals Logan Lifestyles at either Browns Plains 3800 4000, Marsden 3200 4495, Springwood 3808 5544 or Waterford 3299 7733.

Browns Plains Office Gets Renovated

Our tired old Browns Plains office got a much deserved renovation over Christmas & New Years 2009/2010. Professionals Logan Lifestyle sends a special thanks to all that were involved :)